Note: This is a guest post.
Never has it been easier to create your ecommerce shop than these days.
There are a lot of online business platforms to choose from and choosing the right one is crucial for your growth. Shopify is one of the platforms that incorporates all you need to build an online shop – from the website hosting to setting up shipping.
Platforms like Shopify provides a supportive community and guidelines to survive in this venture as well. Gather your patience and perseverance to go through these learning opportunities and you’ll surely find knowledge to keep your business growing.
To give you an idea from the get-go, we’ve created a list of indispensable tools to cultivate your marketing and brand in the world of ecommerce. Go ahead and don’t forget to take notes!
1. Crazy Egg
The kind of user experience, or UX, your website offers is tied to the success of your online business.
Potential buyers won’t purchase nor subscribe to your email list if your site isn’t agreeable. While you can go through every tutorial available, a perfect web design won’t magically present itself.
However, by measuring the performance of your website and performing necessary adjustments on areas that need improvement, you’ll be able to significantly upgrade your site.
Crazy Egg is an online application that provides you with eye-tracking tools such as Overlay and Heat map to track your website’s operation visually. It comes with a drag-and-drop page editor that saves you time in creating variations of your page.
2. Mobile-Friendly Test
Mobile is dominating the world. It is safe to assume that at least half of your potential customers are browsing your online shop through a mobile device instead of a desktop computer.
Fortunately, almost all ecommerce platforms and content management systems allow on-page elements such as content cards and menus to automatically adjust and resize to fit the display of mobile devices.
To check if your website platform already ensures that your store is compatible with mobile devices, you can use the Google Mobile-Friendly Test to evaluate it.
Enter your website’s URL on the main field, click “Run Test,” and wait for the tool to finish its analysis.
Other than a screenshot of how the page looks to Google on a mobile device, the test will list any mobile usability problems that it finds which will prompt you to enhance the page as well.
It’s a practical reality in ecommerce that most consumers won’t immediately purchase on their first visit on your website
Instead of blatantly advertising a hunger for sales, sending personalized and educational content through emails or newsletters would do a better job of acquainting your products with your potential customers.
Here’s where MailChimp comes in handy – it’s an email marketing platform that consolidates the tools you need to design engaging emails that’ll convert visitors into subscribers.
It has a form builder and built-in landing page as well to help you with the lead generation aspect of your email marketing campaign.
Social media is absolutely a platform you wouldn’t want to get behind on.
It lets you connect with your customers by providing a reliable source of traffic for your content and build control of your site to earn your target market’s confidence.
By employing a content strategy that’s not only always true to your brand but also valuable to your potential customers and urges to take action, browsers will surely feel your social media presence.
Buffer presents itself as a channel for your website’s content to trickle to your social media pages.
Whether you’re vying to get more followers on Instagram or want to gain a heftier following to your blog, Buffer enables you to manage only one queue for multiple posts among social media networks. This works by scheduling these posts – making social media marketing a piece of cake.
5. PageSpeed Insights
Keep in mind that no ecommerce shop that aims to grow can afford to abandon its site’s loading speed.
In fact, if it takes over three seconds for a website to load, 40 percent of online consumers would immediately leave. For mobile device users, 53 percent of them would have left given the same duration.
PageSpeed Insights will give you information specific to your page, including diagnostics and opportunities for page speed optimization. It will tell you what is slowing down your page and how you can fix it such as using a reliable hosting solution.
Make it a habit to run your site through PageSpeed Insights to ensure your hard work keeps on paying off.
Though initially designed as a general question-and-answer website, Quora proves to be a treasure trove of marketing content ideas for all marketers – in ecommerce or not.
The same way people do content research in most self-service tools, use Quora by choosing a seed keyword relevant to your online business and entering it on the search bar.
When you’ve garnered an exciting and practical topic idea and have published content about it, you can offer it as an answer to similar questions by discreetly inserting your link.
Keep in mind that Quora is not an expected platform for product promotion, so you have to present it as an answer that’ll solve the problems users are facing.
As long as it has an actual connection to the question at hand, you may add the link to your product page as well.
In Quora, prioritization of the users’ needs is a must, so avoid forcing product links into your posts. If you do, it could result in downvotes, causing your brand to lose face on the platform.
Keep Going for Growth
Taking the time to focus on the improvement of your ecommerce shop’s user experience field equates to conversion rate optimization.
These devices will surely cultivate your growth in the ecommerce world if you use them right.
Don’t forget to create your brand’s identity at par with your values as an entrepreneur and your potential customers will always find their way to your shop – which, most likely than not, will make your ecommerce venture grow.
Any device you know that’ll help an ecommerce business prosper which we haven’t talked about? Please share your knowledge in the comments below!