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Airbnb Targets Wealthy Travelers with New Service

AirBnbIt’s now the 10th year since Airbnb started operating and as part of its anniversary celebration, it has introduced new services.

(Read: Airbnb-Branded Apartment Building to Open near Walt Disney World)

Airbnb Plus features “homes have been inspected and verified in person against a 100+ point checklist covering cleanliness, comfort, and design,” according to a feature about the new service on the accommodation platform’s website.

Starting with 2000 homes in 13 cities available to book right now, Airbnb Plus is intended for guests looking for beautiful homes, exceptional hosts and added peace of mind.”

Airbnb Plus Host Benefits

Airbnb said Airbnb Plus hosts would place on top or near the top in searches and enjoy “in-home services such as design consultation and expert photography, and premium support.”

(Read: Airbnb Partners with Nest to Offer Discounts on Thermostats for Top-Rated Hosts)

A Mashable report said Airbnb chief executive Brian Chesky pointed out that Airbnb Plus’s “average price is less than $250 a night” and the new tier “guarantees a minimum level of quality, like a well-stocked kitchen, fast Wi-Fi, and comfortable bedding.”

With regard premium customer support, it means that guests can easily get in touch Airbnb if anything goes wrong.

The company said the new service is meant to widen Airbnb’s appeal to more guests and “recognize hosts who go above and beyond to provide outstanding hospitality.”

Custom-designed trips through Beyond by Airbnb

Meanwhile, Airbnb also said it would offer Beyond by Airbnb in spring, following the company’s acquisition of Luxury Retreats.

Beyond by Airbnb “will offer custom designed trips of a lifetime, including the world’s finest homes, custom experiences and world-class hospitality,” Airbnb said.

What’s Next?

Airbnb has launched Airbnb Plus that will serve luxury travelers and will also introduce customized trips through Beyond by Airbnb.

What can you say about the new Airbnb services? Share your thoughts by commenting below.

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