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Amazon Steps Into The Restaurant Order and Takeout Business

Amazon RestaurantIn what is seen as Amazon’s way of competing head-on with GrubHub, the online retail giant into going the food takeout and delivery business.

With the use of its app, Amazon account holders can order from dozens of restaurants in particular locations starting next month.

After placing an order, a user can checkout with stored payment information through the app, without any additional accounts or logins needed.

Amazon Restaurants

Amazon Restaurants was introduced last month as a direct competitor to GrubHub – the leader when it comes to takeout and delivery.

According to Mashable, the new feature in the Amazon app was made possible through an ongoing partnership with payments startup Clover.

In a statement reported by CNBC, Amazon said, “Clover has the technology and scale we needed to bring this vision to life.”

We’ve had an ongoing partnership with Clover — we used them to great success with our Kindle pop-up stores — and it was only natural to expand on that.”

Integrated List Of Eateries

The list of eateries, on the other hand, was integrated into Amazon’s system right off the through a deal with ordering startup Olo.

However, not every item on the menu will be available from each restaurant listed.

Amazon has asked participating restaurants to give their top-selling items only, perhaps to cut down on complexity, Mashable said.

The ordering option will only be available from select restaurants in New York, Washington, D.C., Massachusetts, Connecticut, New Jersey, Pennsylvania, Maryland, and Seattle.

Pay Service

Mashable said Amazon hopes that the takeout and delivery deal will help flesh out its burgeoning Amazon Pay service.

Amazon Pay was launched in 2013, and it allows people to use their Amazon accounts for in-store transactions and other purchases outside its site.

According to Amazon, 33 million customers have now used the service, a 10 million jump from the previous year.

What’s Next?

Aside from GrubHub, people can order from restaurants via their Amazon account.

What can you say about the new feature from Amazon? Share your thoughts by commenting below.

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