Creating your website for an ecommerce venture comes with numerous factors that you need to think through. This equates to an enormous workload — making you feel overwhelmed along the way.
Building your website is primarily done to gain paying customers out of people casually scrolling through the web.
It’s crucial that you have a trustworthy-looking shop with carefully thought-out content, but it’s not enough.
Ask among existing successful ecommerce stores, and they’ll tell you that devising a highly profitable business idea that’s exceptional is just the starting leap. Improving their site conversion rates is real work.
Conversions make paying customers out of your casual web visitors. And these customers are the ones bringing in the sales to your business.
If you’re trying to figure out how to do just this, you’ve come to the right place. Read on and you’ll know some strategies to turn your website into a high-converting one.
1. Entice visitors with the promise of great content
Don’t ever doubt the importance of having an email subscription form on your shop — it does tons of amazing things like helping with conversion.
In fact, it’s observed that 81% of sales take place after seven or more contacts. Trust us, you wouldn’t want to lose such an opportunity by leaving your email list in the dust.
Utilize your leads by sending great content to your subscribers, which can entice them to give you a chance and make a purchase. This won’t happen overnight, but it eventually will.
Present your email sign-up form with great visuals to make your visitors excited for more of your content and subscribe.
2. Stray away from long sign-up forms
Nobody has time to go through long sign-up forms. It’ll go a long way if you respect your potential customers’ time.
To keep them interested, only add these three fields to your sign-up form as a start: email address, first name, and last name.
MailChimp, for instance, only requires three pieces of information from the users: email address, username, and password. No security questions or CAPTCHA fields.
Encouraging your visitors to sign up can be perplexing. Simplify your sign-up form and make it easier for your visitors to subscribe.
3. Study versions of your page
Established companies perform 50% more tests to figure out why their websites aren’t converting. It’s why you should not settle with just one test.
Start basic with an A/B test. This simple test creates two versions of your web page with different layout, design, and text.
With this test, you can gain data to know which version converts more by changing as little or as many elements of your page as you’d like.
You may change one element at a time, with two or more variations, such as trying different headlines for Version A, B, and C… and so on.
If you want to go deeper, try multivariate testing. It lets you test more than one element at a time with different variations. Some examples of this are changing the design of the CTA button and testing different text/headlines on the page.
Keep in mind that you need to test several versions to gain detailed data before deciding which version will convert more customers for you.
4. Do a design evaluation
Keep your visitors on their excited feet whenever they’re on your site by having a visible Call-To-Action button that aims for them to do just that. Have these in your home and landing pages, as well as your blog post.
Studies prove that, when placed above the fold, the CTA buttons and website copy get better conversions.
Study Teambit’s landing page. It immediately shows the benefits of their service: to “understand, recognize, and develop your people.”
Take their example and don’t add unnecessary elements to your page.
It’s easier for their website visitors to sign up for their service with their aesthetically clean design paired with a clear call to action above the fold.
5. Up your visual content
Go beyond photos and engage your audience with attention-grabbing videos that make them click, watch, and share.
Lucky for you, a total amateur can make viral videos — just look around the web, they’re everywhere!
The formula for a viral video is straightforward: create a video with a compelling hook, great content, and identifies your brand, then you have a fat chance of internet fame.
In fact, 52% of customers say that watching product videos help them make purchasing decisions, and more than 72% of businesses conferred that videos help them increase their conversion rates.
Here are some tips to keep in mind when releasing video content:
*Go against the grain and show something surprisingly creative with powerful statements as your video content. Most videos go viral by being bold as well as innovative.
*Never forget to maintain brand awareness in your videos. Emulate the experts and ensure that your company logo is visible in all the videos you release to have your audience identify with your brand, just like the cooking videos from Tasty and exciting videos from Now This.
*Give out the message that your brand values quality and aims to deliver that to your customers by investing in a professionally-made video. It has a good chance to go viral this way too.
Keep in Mind
The only way to attain consistent high convertibility is by testing constantly. Hey, that rhymed!
Don’t be afraid to try new things with your website since you’ll probably go away with strategic experiments while it’s at its early stages.
Your site will always be a work in progress, so conducting tests will help you gather data for the continuous growth of your business.
Keep hustling and hustle smart. Good luck!