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Enjoius Joins Party Planning Industry, Raises $1.4M

Party PlanningPlanning a party or event can be a struggle.

It was for that reason that former Comcast media executive Christopher Cunningham founded Enjoius.

The new startup had just raised $1.4 million to fund its party planning services.

(Read: Benefits of Hiring an Event Planner)

According to a TechCrunch report, Nancy Tellem, executive chairperson of Eko Studio and former president of CBS Network Television; Daniel Murray, the chief financial officer of Dollar Shave Club; Angela Mathes, former head of ABC Daytime TV; and Kent Wakeford, an esports entrepreneur, committed themselves to the funding round.

$200 Billion Market for Party and Event Planning

Cunningham said he founded Enjoius after having difficulty planning a friend’s birthday party and discovering that there is a $200 billion-dollar market for event and party planning.

(Read: Secrets From a Party Planner: Top 10 Tips for a Stress-Free Party)

Since founding Enjoius, Cunningham said he had added several event planners, and some vendors sell their party wares through Enjoius’s site.

Cunningham told TechCrunch: “We sell dinnerware and content. (The site) helps brands sell those products more effectively and layer in advice from local pros.”

“(From) getting personalized event design services that make it easy for them to get step-by-step advice and hire the right pros all on one platform to giving them tools to help them be successful and tools to reduce stress.”

Partners

Enjoius said 600,000 event professionals currently use its platform and has 140 celebrity stylists and tastemakers like Chef Lulu Powers, and Katie Brown, host of “The Katie Brown Workshop” on PBS as partners.

Cunningham said with the $1.4 million, he intends to explore options that include getting a cut from sales of home goods and party products advertised on the portal, and through subscription services where companies tap Enjoius as a marketing venue for their items.

What’s Next?

Party-planning is a huge industry, and perhaps you can venture into providing the same service.

What are your thoughts on the article? Share them below.

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