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Ex-Orbitz Chief Exec Is the New COO of Uber

Uber COOUber has appointed Barney Harford, former chief executive of online travel site Orbitz, as the ride-hailing company’s chief operating officer (COO).

In an announcement, Uber said Harford would “oversee Uber’s global operations, marketing and customer support teams for our ridesharing and delivery businesses,” said Uber CEO Dara Khosrowshahi.


Mashable said the position had been left unfilled since March when then Uber CEO Travis Kalanick said he and his team were on the lookout for someone to appoint to the post.

The search for a COO, however, was stalled after many of Uber’s officers were terminated or resigned.

And then last June, Kalanick stepped down as Uber CEO.

(Read: Uber CEO Travis Kalanick Resigns)

When Khosrowshahi replaced Kalanick in August, he said back then that hiring people was a priority, but that did not include a COO.

Khosrowshahi later named former PepsiCo lawyer Tony West as the chief legal officer.

Changes Planned

Meanwhile, Harford told Bloomberg that he would focus on instituting changes in the company.

Harford pointed out that “the way the company was run before is not acceptable and we absolutely need to change.”

Uber’s Troubles

Harford was apparently referring to the massive hack of Uber’s database wherein the personal information of 50 million riders worldwide and seven million drivers of the company was stolen.

The company concealed the hack and paid the hackers $100,000 to delete the accessed data and keep quiet about it.

(Read: Uber Paid $100K to Hackers to Delete Stolen Data on 57M People)

Also, a former official of Uber accused the company of espionage, bribery, and hacking.

What’s Next?

Uber has named ex-Orbitz boss Barney Harford as COO, and he has been tasked to oversee its global operations as well as handle the customer support division.

What are your thoughts on the appointment? Share them by commenting below.

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