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Facebook Community Help Can Now Be Used by Companies to Contact Users

Facebook CommunityFacebook has added another feature to its Community Help tool that would allow businesses and nonprofits to reach out to users during a crisis.

The company announced the update in a blog post published Thursday.

Companies and nonprofit groups can inform those in a crisis-hit area about relief services and volunteer opportunities.

A Mashable report said Direct Relief, Feeding America, Save the Children, the California Department of Forestry and Fire, ride-hailing company Lyft, and Chase are among the first ones to take advantage of the feature.

Asha Sharma, who is the product lead of Social Good for Facebook, said: “Enabling organizations and businesses to post in Community Help will give them a new way to reach communities impacted by crises.”

About Community Help

Community Help was launched in February last year and is tied to the Safety Check feature of the social network.

(Read: Facebook Creates Community Help Tool so Users Can Aid Each Other After Disasters)

Community Help users can ask for and offer help after marking themselves “Safe” during a crisis.

Once a user marks himself or herself as safe on Facebook, it will lead to a page that shows safety statuses of other people and posts from those offering and looking for help in the area.

During Community Help’s launching in New York, Naomi Gleit, vice president of Social Good at Facebook, told Mashable: “Community Help is the next evolution of Safety Check. You might be safe, but that doesn’t mean you don’t need help.”

(Read: Facebook’s Safety Check Feature Now Rests Solely in the Hands of Its Users)

What’s Next?

Companies and nonprofit groups can now get in touch with users who may need help through a new feature of Facebook’s Community Help tool during a crisis.

What can you say about the initiative? Share your thoughts by commenting below.

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