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Google Mobile Search Features Videos From Celebs

Google SearchGoogle’s product manager Rami Banna has announced that the search engine has rolled out a new feature involving celebrities answering questions about them.

So how does that work?

Recorded Video

When you type a question about a celebrity, a clip recorded by the entertainment personality will appear showing him or her answering your query.

The feature, which has rolled out in the United States and is available in the mobile version of the search engine – for now, comes just after Google updated Search to lock a user “in an endless loop.”

(Read: Google Updates Search to Lock You Into an Endless Search Loop)

Banna said when a Google user searches about his or her celebrity or influencer and types a question about the personality, the celebrity’s  answers “will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch.”

The featured celebrities are Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel.


Today’s announcement gives you a snapshot (or should we say selfie-shot) of what’s to come, but in the next few months, you may see more videos as you search for your favorite personalities,” Banna said.

He also said the feature would be rolled out to other countries and would soon be expanded to the desktop version.

(Read: Can a Blockchain-Powered Search Engine Take on Google?)

Banna, meanwhile, was quoted in a Mashable report saying that they chose “the most appropriate questions for the celebrities and influencers “based on our users and what the users are asking.

He also said the celebrities and influencers could select the questions they want to answer, and then they record their reply with an in-app camera.

After recording their answer, the clips will appear on top of relevant search results.

He emphasized that the videos “are subject to the same content policies as anything else in search.”

What’s Next?

Google has tapped celebrities and influencers to answer your questions about them.

What are your thoughts about the feature? Share them below.

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