As an ecommerce entrepreneur, you need to be mindful of your workload when you’re scaling.
After all, if left unchecked, your list of to-dos could easily skyrocket, leaving you with barely enough time to run and optimize your ecommerce business.
A tried and tested strategy you can use to manage your workload is to automate repetitive tasks completely. If not, you can also simplify so they are easily replicable with the help of the best digital marketing tools.
Do you know that computers are expected to automate almost 90% of online shopping experiences with AI-powered ecommerce optimization 5 years from now?
So if you’re planning to be on top, we would recommend for you to integrate creative solutions such as automation to improve your team’s productivity and create an awesome company culture which eventually leads to higher sales.
Read on as we’ll discuss some ways on how this happens:
It simplifies customer segmentation
Customer segmentation divides a broad target audience into subsets based on interests and needs that enables you to create personalized, one-to-one communications with potential customers.
In instances where you offer multiple product lines, it’s crucial to segment customers based on their product choice. Automation allows you to tag products against leads and customers to create relevant marketing campaigns.
Traditional market segmentation strategies tend to result in large, generic groups. AI, however, lifts this limitation by analyzing customer data to create more targeted segments that automatically adjust campaigns to be more personalized for every section.
This personalization means that marketing messages will be more relevant to the targeted individual. With greater relevance, response rates are likely to be significantly better than they would be for a single non-personalized campaign.
To up your email marketing’s personalization, use an email signature generator.
It optimizes your refund reports
The need to process returns and refunds are inevitable in ecommerce. It can be counterproductive to manually manage the returns process between your eCommerce platform and your ERP.
Without integration in your website systems, it falls on your team to enter by hand the return request information back and forth between your ERP and eCommerce platforms.
This is prone to mistakes and proves to be counterproductive.
Automation will streamline your return processes. It gives your customers the ability to start an online return right from your website, automate the return process between your eCommerce and ERP systems, support partial returns for a single online order, and quickly refund customers for a valid return.
Customers are more likely to shop again when a clear policy on returns can reassure them. This can also save additional queries coming through to customer service.
It standardizes online visual merchandising
Online visual merchandising is the way products are displayed on a website to attract customer attention, highlight product benefits, and maximize sales.
It starts with smart branding and high-quality product photos, to more advanced visual marketing concepts like the customer ratings to encourage trust.
Personalized product recommendations is one of the top merchandising techniques. Fifty-six percent of online retailers report that they are already using artificial intelligence in their product recommendations strategies (18%) or plan to implement within the next 12 months (38%).
AI-driven merchandising for eCommerce is the latest and most optimized technique that allows making suggested products and search results as personalized as possible. AI can offer a customer the best matching items based on what the customer has already viewed or purchased.
One of the software that you can employ for automating visual merchandising is SmartMerchandiser, which lets you improve website layout and other visual merchandising changes in a few clicks.
It enhances customer engagement with less work
In this age of the empowered customer, engagement has replaced interruption marketing, with customers and leads deciding how and when they want to engage.
This consumer power resulted in extreme difficulty for companies to deliver a seamless, exceptional experience across multiple channels.
That’s where engagement automation comes in. By capturing information about the prospect’s needs and behaviors, you can respond in a much more relevant way when you engage with your audience.
Engagement automation is not only about mapping out the customer journey, but the conversation as well. It allows marketing to proactively guide cross-channel conversations that stay in context as the audience crosses channels.
By closing the loop between marketing and sales by ensuring your engagement automation platform integrates with your CRM, the information you glean about prospects’ needs and behaviors can help your sales force engage more meaningfully and close more deals, faster.
LiveChat offers superb customer engagement with its complete customer service platform that seamlessly connects you and your audience through multiple channels.
It eases managing your inventory
An automated inventory management system is a software application that allows wholesalers and distributors to add, edit, delete, and transfer inventory in real-time.
Rather than manually updating inventory via a spreadsheet, inventory counts can update automatically with inventory management systems that add or subtract when a product is sold, returned, or received.
There’s no human required to do it or the chance for human error, saving time and increasing productivity.
In case you’re planning to sell across multiple channels, as many ecommerce store owners do to raise sales and brand awareness, you’ll need an inventory management system that syncs across the various channels you use.
You want this synchronization to happen in real-time and have an integrated view of inventory sold in each channel. Stitchlabs and Finale Inventory are good software options for this type of inventory management.
Because you and your customers always know what you have in stock, you’ll never oversell a product. This will improve the customer experience, and increase your customer repurchase rate and revenue. This is vital to customer experience on a daily basis.
The Future Is Here
With ecommerce automation, repetitive and mundane aspects of your business that would otherwise consume too much of your team’s time can be streamlined.
By integrating automation, you’ll get to spend time on what’s important and urgent, overall increasing the productivity that’ll lead you to success.
Let us know your thoughts in the comments!