Now, more than ever is the best time to actualize your dreams of becoming an entrepreneur — grab the chance to start an ecommerce shop you’ve always thought about.
If you’re new to the scene, there is no need to worry.
Most of the tools you need to set up your online business are manageable for one-person teams. And lucky for you, at the tip of your fingers, you can click away to search for the best tools, from a CRM software to drag-and-drop website builders.
Additionally, free resources on getting started and how to keep on growing as an online business can be found all over the web. In fact, we’re a great example of that.
In this post, we’ll give you the knowledge of building a profitable online business from scratch.
Quit dilly-dallying, chase your dreams, and keep on reading.
1. Website Creation
Keeping up an online business can be challenging, but creating a startup website for your shop is one of the more laid back areas.
By choosing the right platform and having the right tools to convert your ideas into reality, you can build a reliable-looking website and get away with not having any hands-on experience with web development.
These platforms will let you create and cultivate a full-fledged online business in one package without making huge dents in your pockets.
However, it’s observable that numerous would-be ecommerce entrepreneurs choose WordPress and other content management systems like it for flexibility, etc.
The former are attracted to the latter’s abundant plugins that ease the integration of practical features such as booking calendars and the customizability is friendly for users as well. They may not be as elegant as Shopify or BigCommerce, but they do the work.
Choose the platform you’re comfortable in, but don’t sacrifice user experience in designing your website — this is how you can maximize conversions.
2. Invest in Keyword Research
Hit two birds with one stone by using a keyword search tool.
It will give you an idea of the niches you might want to consider and how profitable a niche is based on the monthly number of searches a keyword gets.
Ubersuggest is one of the tools that rate the competitiveness of keywords for you to avoid going straight against huge brands with better funding.
On Ubersuggest, the suggested competitiveness rating for startup businesses is around 30. If it’s more than that, explore the “Keyword Ideas” tab to learn about other keyword opportunities and sub-niches.
You must choose various keywords when researching so you’ll have a better chance of ranking and drawing in a broader audience.
Before building landing pages, you need to have a unique value proposition that highlights your brand — keywords can help you with this as well.
3. Know About Your Niche
If you’re going for the ecommerce success, you need to be smart and practical.
Decide which of your ideas can become profitable businesses. Remember that most profitable business ideas in online marketing are in competitive waters.
Yet this doesn’t mean you should just give up on your niche.
You’ll continuously find sub-niches that still have room for startups like you if you search for them.
How to Find a Sub-Niche
Go basic and use Google Autocomplete.
Essentially, all you have to do is enter any keyword or phrase that is relevant in your niche, add the word “for,” and wait until Google provides suggestions.
If you aspire to build a graphic design agency, the phrase “graphic design for” will give good results.
Google should directly provide a list of sub-niches you can focus on.
Since you’re an ecommerce entrepreneur, use the same strategy with the built-in search engines of websites such as Amazon.
Finally found a niche you can focus on?
Hold your horses — make sure to measure the demand for a specific sub-niche first and then trust your research.
Now, it’s time for the last step for this post.
4. Build a Sustainable Content Strategy
Now, you may think that finding a niche and creating your website is easy — well, it’s because they can be.
However, giving your site the content that will establish your brand and make your potential customers identify with it, that’s another story.
To build a sustainable content strategy takes a lot of research, writing, proofreading, and search engine optimization. A lot.
This is because you will build your brand with content as its foundation. Don’t risk your authority by trying to cut corners.
A content development strategy needs a full-length article of its own. In the meantime, you can still go in the right direction with these highlights:
*Learn Your Audience’s Preferences by studying your top competitors’ websites and social media pages.
*Keyword Research will not only help you with potential content ideas but also find profitable ranking opportunities that will reach your potential customers.
*Go with Visual Content to capture attention. Go hard on infographics and featured images. Outsource graphic designers from Fiverr if you need to, or build your own with a cloud-based tool such as Canva.
Utilize the privileges you’re enjoying and actualize the dreams you’ve long held — especially at a time like this when it’s easy to do so.
Add all the passion, hard work, and creativity you can muster and you’re sure to arrive somewhere.
It won’t happen in a snap of your fingers, but by creating a high-quality website, keeping sustainable content development, and other essential ecommerce practices, it eventually will. Keep the spirit burning!