You probably just launched a brand new website, so congratulations!
Everything must’ve gone smooth-sailing during the initial setup — you can build a beautiful website as well as register and host your domain in one platform without writing one line of code.
We bet you have some great content ready for your visitors, too.
But, the thing is, no one’s visiting.
After all your hard work, your content is sitting on your website without the attention it deserves.
However, keep your chin up because we’ve all been there. To grow beyond this, you need to reach your target audience and stabilize your online presence while building your brand authority.
No worries, we’re here to help you. Read on and let’s keep this going.
1. Showcase Your Brand in Social Media
We’re sure you’re aware of how influential social media networks in marketing could be.
Yet social media marketing is beyond sharing published blog posts. If you use it smartly, it will allow you to establish your brand in your business circle and build a profitable relationship with your target audience.
By joining groups on Facebook and LinkedIn, your brand will be on the radar of leads and influencers. But don’t dismiss your responsibilities in joining these platforms, such as responding to questions, leaving feedback, and following other users.
Keep your eyes open for your social media mentions as well, as they’re potential leads who have expressed interest in your brand.
Use a social media listening tool such as Keyhole to gain a central interface to go through conversations on Twitter and Instagram. Just enter a keyword, hashtag, or account name into the “Create New Tracker” tool, and you’re good to go.
Don’t hesitate to respond helpfully if you have mentions. Feel free to share your content or a link to your website if it fits as well.
2. Cybersecurity is important
You should never forget about cybersecurity as a website owner.
Here’s a fact: 60 percent of all small businesses would die within six months when targeted by a cyber-attack.
Surely, you can’t risk losing months’ worth of work due to failure in implementing necessary security measures.
The good thing is that numerous security applications are employed in most website platforms and content management systems such as WordPress.
It has several plugins you can choose from for cybersecurity — from two-factor authentication tools to web application firewalls.
An encompassing cybersecurity plan influences your website’s performance, is cost-effective, and protects your assets from current online threats. You may as well put your security seals from third-party services on display to make your visitors feel safe.
3. Find products to sell after having a firm value proposition
As an entrepreneur, looking for a product or service to sell is the top priority.
However, before diving right into it, you must first define a user-focused reason for this undertaking.
Keep in mind that your target audience won’t visit your website just for your products or services. They look for your brand’s value and whether or not they identify with it.
It will only discourage your potential customers if you seem too desperate to gain sales.
You can remedy this by aligning your product or service with a solution to a significant problem your audience could be having. Take Buffer’s homepage; it appeals to the problem of how tiringly time-consuming social media management could get.
Remember that your responsibility as the website owner is to ensure that your brand’s value propositions are established clearly. This can be seen in the conversion elements found on your website, such as the headlines and CTAs.
In the featured example, Buffer made sure that their value proposition is immediately noticed by visitors with the use of a minimalistic design. After letting the users know about their value proposition, the CTA “Get Started for Free” is then effectively highlighted.
Here are some tips for you to write eye-catching value propositions for your audience:
*Ensure that your headline is readable in every device — don’t shroud it with popups, ads, or excessive visuals.
*Highlight the benefits your potential customers can expect.
*If you can, go with numbers and figures to emphasize the effectiveness of your solution (Increase sales by 100%, lose weight in 60 days, …)
4. Go hard but smart with your content marketing
So you’ve already written a dozen articles on your website’s blog section?
That’s good, but not something to celebrate yet.
If you continue to publish content without gaining any traffic to your website, then there must be a problem.
You should immediately go and check your target keywords.
Keywords are the driving force of your content marketing strategy with the use of compelling topic ideas, and they can affect your content’s visibility in organic search engine results as well.
For instance, if you own a website about event planning, using a keyword research tool such as Ubersuggest will let you identify keyword ideas that people search for in your niche.
What you need to do is enter “event planning” as your seed keyword and navigate to “Keyword Ideas” for a list of results:
You need a lot more than just a dozen content pieces for your brand to get your target audience’s attention. And not only any content at that but educational and high-quality articles that they can reap some benefits from.
A time will come when you’ll need to outsource your content from freelancers to keep up with your content strategy. But as you’re just starting this venture, you should be able to write the content you need as long as you focus on topics that your audience would want to read.
Have you now checked and applied all the strategies above?
If not yet, then it’s high time you should. Keep in mind that there are no instant solutions to your ecommerce problems, but there are regular solutions you can consistently use to keep these problems at bay.
Go on and get on promoting, solopreneur! Good luck!