Search engines are the #1 driver of traffic to sites, beating social media by more than 300%.
Attaining higher growth for your ecommerce business means striving for lead generation which in turn increases your sales and expands your customer reach.
Generate your leads through constant website traffic by securing a top spot in Google’s search pages.
However, manually doing your search engine optimization can leave you with no time to attend to other aspects of your business.
The solution is in automation.
Go beyond SEO basics for small business owners, and automate several important SEO tasks through the use of tools, software, and other programs.
Employing automation economically reduces time and effort while accomplishing ideal results.
1. Keyword Research
On the first page alone, the first five organic results account for 67.60% of all the clicks.
Keyword research is the foundation of any good SEO campaign, and is what leads you to land on top of the search engine results page (SERP).
This usually precedes your target audience’s discovery of your brand.
AnswerThePublic is an amazing free tool for keyword research that shows results in visualizations and lists.
It finds questions, prepositions, comparisons, alphabeticals, and related searches to a seed keyword you enter.
For instance, if you search for the keyword “yoga mat,” this is part of the results you’ll see:
AnswerThePublic listens into autocomplete data from search engines such as Google and provides every useful phrase and questions people are asking about a keyword.
2. Your website’s SEO audit
61% of marketers believe SEO is the key to online success.
That is why running an audit for your web pages to ensure they’re optimized for the search engines is crucial.
To help you with automating your SEO audit process, use an SEO audit and reporting tool such as the SEOptimer.
This tool automatically analyzes your site’s pages based on optimization elements that will affect its SEO performance.
Just enter the URL of the website you want to analyze and SEOptimer will find and highlight any on-page issues needing your attention.
It covers elements such as broken links, audit redirects, page titles, discovers duplicate content and more as well.
Pair this with a top enterprise project management software platform so you won’t forget to regularly audit your SEO efforts and see which campaigns work and where to improve.
3. Backlink Tracking and Analysis
91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
Your link profile is arguably the most crucial SEO factor which ultimately determines how well you rank.
The quality and volume of backlinks you generate tells Google and other search engines how authoritative and relevant your site is.
The best way to streamline the tracking and analysis of your backlinks is by using Ahrefs.
Ahrefs can help you keep an eye on how well your link building campaigns are paying off.
The tool crawls 6 billion web pages daily and has an index of 3 trillion known URLs, making it one of the best options for backlink analysis.
Using its Backlink Checker tool, you can automatically monitor your domain rating, number of referring domains, and your number of backlinks among other useful data.
Automating the tracking of your backlinks and analyzing them lets you know how your ecommerce business is faring in the search results.
4. Competitor Analysis
Speaking of competition, as an entrepreneur, it’s impractical to not look at what your competitors are doing.
Competitive analysis is a vital part of building a marketing strategy.
It helps you make smart and informed decisions about your next steps, your market positioning, and where to focus your attention.
Advance this endeavor by using SimilarWeb.
It is primarily a competitive analysis tool for digging into a site, app, or platform. Just enter your competitor’s website to start.
The results show various data on your competitors’ top traffic sources, broken down into six major categories, including social traffic, top search keywords, and audience interests.
The tool allows you to compare two websites as well:
Competitor research allows you to climb the SEO ladder by spying on and adopting strategies your competitors are using, including approaches you may not be aware of.
Top brands use SimilarWeb for its versatility and accurate insights about SEO trends, content that drives the most traffic in your niche, and your competitor’s behavior.
5. Social Sharing
Content creation improves indexation rates by more than 434%.
Social shares may not have a direct impact on crucial SEO metrics, but it’s still one of the factors in SEO efforts worth looking into – especially in promoting your content.
Take advantage of chances that eventually lead to SEO benefits through social media.
These opportunities include driving massive traffic to your site through exposure and following and maximizing your content’s potential for backlinks.
Managing your brand’s presence, even on just one or two social platforms, can eat up hours of your time.
Buffer is a social media automation platform you can use to automate your content posts across networks.
One of its key benefits is the “Posting Schedule” feature, which lets you pre-schedule your posts and consistently share content when your audience is most active.
You don’t have to manually keep track of where and when you share your content on social media.
Connecting Buffer with your content sources such as your blog will keep your publishing calendar full and saves you time to handle other side hustles.
Trust in optimization for your SEO tasks
Journey to the top of the search engine results page (SERP) and avoid a massive number of repetitive and mentally-strenuous SEO tasks with the help of SEO automation.
Employ tools, software, and platforms to streamline important tasks such as keyword research, backlink tracking, and more to attain a heightened mode of productivity.
Do you have a tip or two about SEO automation you’d like to share? Let us know in the comments!