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iPhone Sales Went down by a Million in the Last Quarter of 2017

iPhone SalesiPhone sales in the last quarter of 2017 dropped by a million compared to the number of units sold during the same period in 2016.

In a report on its quarterly earnings, Apple recorded sales of 77.3 million iPhones in the last three months of 2017. In the last quarter of 2016, there were 78.2 million iPhones bought by customers.

Also, the number of units sold in the past quarter was below the 80.2 million that analysts had projected.

(Read: Apple Is Growing Again and Sold 78 Million iPhones Last Quarter)

Revenue-wise, Apple earned $88 billion in the past quarter, exceeding its forecast of $84 billion to $87 billion.

Biggest Quarter in Apple History

In a press statement, Apple chief executive officer (CEO) Tim Cook said: “We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup.”

Apple recorded a 13-percent rise in sales.

The Verge reported that even if Apple sold a million less in iPhones compared to the last quarter of 2016, it did make more money because of the higher cost of the iPhone X.

The site noted that an iPhone’s average selling price is currently $796 compared to $695 last year, before the launch of iPhone X in November last year.

Older iPhone Models Also Put on Sale

Apple also puts older iPhone models on sale during the Christmas season to meet demand in China and India.

The company revealed that international sales made up 65 percent of total sales.

Apple isn’t all about iPhones as it reported $5.5 billion in revenue from other products like the AirPods, Apple Watch, TVs, among others.

(Read: Apple Earns $5.5 Billion in Revenue from AirPods, Watches, TVs and Other Products in Q4 of 2017)

What’s Next?

Apple has reported $88 billion in earnings the last quarter, but the overall picture isn’t rosy as iPhone sales dropped slightly compared to sales recorded in the last quarter of 2016.

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