Crowds in retail stores were surprisingly sparse on Black Friday – the traditional start of the holiday shopping season and long considered the day when retail sales are at their peak.
Apparently, millions of shoppers were making purchases online as they chose to avoid shopping malls.
Adobe, which analyzes 80 percent of online transactions to the 100 largest online retailers in the United States, said statistics showed that customers and companies spent $5.03 billion.
Of that amount, just under $2 billion was spent on smartphones.
Online Sales Grow 24 Percent
Salesforce, for its part, reported that online sales grew 24 percent.
Salesforce said: “This year, phones accounted for 60 percent of traffic to retail sites, up from 53 percent. That’s just slightly lower than Thanksgiving Day, but we do expect Friday’s mobile traffic to outpace Cyber Monday’s.
“Shoppers aren’t just browsing on phones, however, as 42 percent of Black Friday orders were placed from a phone. This year represents a watershed for the shift to mobile, as this was the first Black Friday where computers accounted for less than half – 49 percent – of all orders.”
But Salesforce said foresees “even bigger mobile days” to come, citing “the weekends during the season and the final few days leading up to December 25” that will see “even more mobile shopping.”
Salesforce and Adobe said a customer spent between $122 and $135 on the average on Black Friday.
Taylor Schreiner, director of Adobe Digital Insights, pointed out that buyers “capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever with online spend totaling $5.03 billion.“
On Thanksgiving last Thursday, Adobe reported that $2.87 billion in sales were recorded or an increase of 18.3 percent compared to purchases made on that same day the previous year.
Black Friday sales online reached a little over $5 billion, according to Salesforce and Adobe statistics.
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