Samsung has come up with an app called SeeColors that will help people suffering from color vision deficiency (CVD) enjoy TV-watching.
CVD is the medical term for color-blindness.
(Read: Causes of Colour Blindness)
In an announcement on its site on Monday, the South Korean electronics conglomerate said the app is “compatible with all QLED (Quantum Dot LED) TVs” and “allows viewers with Color Vision Deficiency to truly enjoy the experience of seeing accurate color through their adjusted displays.”
“The SeeColors app for QLED TV helps people with Color Vision Deficiency (CVD) diagnose their visual deficiencies through the app.”
Based on individual diagnosis results, QLED TVs, featuring 100 percent color volume, adjusts the color settings on the display, allowing viewers with CVD to enjoy a viewing experience in accurate color.”
Hyeongnam Kim, Vice President of the Visual Display Business at Samsung Electronics, said: “The launch of SeeColors for QLED TV embodies this mission by providing users with a way to address one of the world’s biggest optical challenges through the latest technologies and visual displays.”
According to Samsung, almost 300 million people worldwide are color-blind “with approximately eight percent of men and up to one percent of women affected.”
The company cited data from a survey conducted in Europe and North America and that most color-blind people “are unaware of their condition and the impact it has on their quality of life.”
Samsung said to provide an “easy and precise method for people to diagnose CVD,” the company worked with Professor Klara Wenzel of the Budapest University of Technology and Economics, to adopt the Colorlite Test (C-Test) for TV and mobile devices.
Wenzel heads Budapest University’s Department of Mechatronics, Optics, and Mechanical Engineering Informatics. She developed the C-Test.
“Adopting the C-Test through the SeeColors app has resulted in a simple solution which gives everybody the opportunity to see the world in full color,” Samsung said.
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