Remember when you were younger and you swore math and numbers would NEVER help you later in life? Well, it’s high time to eat those words up.
Whether you’re new to the world of digital marketing or have been in the virtual jungle for several years, you know how crucial statistics are to a business nowadays.
Several companies offer help in the form of tools and software in understanding the markets businesses operate in, showing how their business works in and out on the internet. But with the abundance of such companies offering their tools with ambiguous promises of success, how do you know which one’s the best to get?
Well, you don’t need to waste any more time mulling over which tool to trust.
Allow us to introduce you to SimilarWeb, the best market intelligence solutions online.
An Introduction to SimilarWeb
SimilarWeb is an online market intelligence tool owned by Israeli start-up SimilarGroup.
The tool provides traffic and marketing insights for certain websites, instantly showing users a quick overview of a site’s reach, ranking and user engagement.
Not only does SimilarWeb provide you and your business with your much needed data points, traffic sources, social traffic, related websites, and the like, but it also provides you the same information from your competitors, helping you scout and gain more insight on how to get ahead of them.
So how does SimilarWeb give you the advantage in the world of digital marketing? Let’s check out some of its top features below.
With a simple search, you can view a website’s overall web insights and even have the option to compare it to another website if needed.
Using Google (fun fact: Google relies on SimilarWeb, too! Even the big guy needs a bit of help sometimes) as an example, you can check out how Google ranks in the world wide web as well as an overview of how the search engine’s web traffic looks like.
As seen in the photo above, SimilarWeb shows you several information about Google Inc., including its ranking in the global, country, and category scales.
In a similar fashion, the photo above shows you not only the total number of visits Google , but it also shows you the site’s trend of monthly visits in the last six months.
Traffic by Countries
The traffic insights don’t stop there. SimilarWeb also shows you where Google is most popularly used and searched for.
In the image above, you can see the top five countries that gives Google the most traffic.
This is a powerful insight for start-up companies as you would then know who is dominating in your business geography.
Another cool traffic-related feature SimilarWeb offers is it shows you the sources of web traffic Google receives on desktop for the present month.
The data reveals that users search for Google directly — and that the company doesn’t rely on paid ads to get their traffic.
This is a crucial data point that marketers can consider to determine what methods could work when it comes to engaging their audience.
While we’ve seen in the previous image that Google gets most of its web traffic from direct visits, it’s still important to know which sites or parts of the internet refers back to your business or to your competitor’s.
After all, while it is quite normal for people to visit Google by directly typing in their domain name, the same can’t be said for most companies.
The chances are, other companies rely on referral traffic. Figuring out where your competitors are getting their referral traffic from gives you key information on which websites or groups of people you should be targeting when running your marketing campaigns.
3. Search Keywords
As poet Pearl Strachan Hurd once wrote, “Handle them carefully, for words have more power than atom bombs.” And indeed, every digital marketer nowadays knows words can make or break the success of a marketing campaign.
Use the right set of keywords, and you’d be able to rank in the SERPs.
97.24% of Google’s keyword searches are organic, meaning, they are searched directly and freely by its users. Only 2.76% of Google’s keywords are paid.
Why is this important to know?
Not only does this give you an idea of how your audience behaves and the kind of keywords they’re using, but you can even use the top keywords as anchor points to come-up with more relevant keywords.
Whether we admit it or not, social media sites can be one of the biggest contributors of user viewership and can greatly help a business to grow.
While Google only gets 3.02% overall web traffic from social media referrals, it’s important to emphasize that social media platforms like Youtube, Facebook, Twitter, and Reddit, make an impact on the company’s traffic, somewhat delivering the message that these social networking sites will always be linked to Google.
As a business, knowing which social networking platform is giving you the best (or the least) results can help you save money, all while getting better results out of your SMM campaigns.
Simply reduce your marketing budget for platforms that aren’t working, and double your budget for those that bring you results.
If your business is flourishing in Facebook and Instagram but sadly dipping in Twitter, maybe it’s time to either level up your Twitter game or ditch the app altogether if it’s not necessary for the business and focus on the former two.
But wait, there’s more!
SimilarWeb offers more insights including what topics your audience frequently search for, what websites are habitually visited by your own users, and even shows you sites the tool considers as your ‘competitors’ so you can keep track of the growing digital world of business.
Here’s the best part of using SimilarWeb: It’s FREE!
Without having to pay a single thing, you can truckloads of crucial insights about your business, competitors, and even your industry, which you can use to take your business to greater heights.
Similarweb also has packages for their paid PRO version:
- The Basic Pro which costs $199/month, enabling you to analyse 6 months of data and 50 results per website metric;
- The Advanced Pro which costs $499/month, giving you access to 12 months of data and 500 results per website metric; and
- The Ultimate Pro which costs $799/month, letting you see up to 18 months of data and 1000 results per website metric.
In the end…
You can’t just use your spider sense to make business decisions — because, well, you don’t have one. 🙂
You need data.
Insightful ones, at that.
You need to have the numbers to determine what marketing methods your competitors are doing, what your audience are interested in, and which website are giving your competitors more opportunity, among other things.
Similarweb can give you just that — and then some.
If you haven’t used Similarweb, yet, then you need to check them out now.
If you have questions, comments, or ideas that you’d like to share, please do so in the comments section below. Cheers!