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Starting an Ecommerce Store: Finding What Product to Sell

Millennials spend about six hours per week shopping online.

The figure is a dead giveaway of why you should start an ecommerce store, be invested in learning how to sell online, and do mounds of research to come up with the best products to sell.

Finding the right products, after all, can spell the difference between the success or failure of your ecommerce business.

To help you succeed in finding the right products to add to your ecommerce store, below are a couple of crucial tips.

Solve a problem

When brainstorming ideas for a product, think about the problems that your target audience is facing. 

The product that answers your customers’ problem doesn’t need to be mind-bending; it can be simple, but gives them exactly the solution to their problems.

By seeing things through the eyes of your customers, it becomes easier for you to identify which products will bring them real value, which also helps you come up with effective promotional ideas to sell your products.

For instance, Moso Natural identified the problem of a stinky pair of shoes and provided a solution with an activated charcoal air purifier bag that eliminates odors and absorbs moisture.

According to Moso’s site, “We realized we were dealing with not one problem, but two: the desire to neutralize bad smells and the fact that the way many products accomplish this is harmful. We decided to create a highly functional air purifier that was completely safe for people and the environment.”

Think about abstract customer pain points as well.

Their frustrating experiences with the current selection of available products can give you a lead.

Pay close attention to small annoyances your customers come across in everyday life, and a profitable product idea could pop up. 

By mindful of industry trends

Capitalizing on trends early allows you to close more sales even before your competitors are aware of what’s happening.

Just because a product doesn’t have THAT many purchases or feedback in Amazon (or from whichever sites you’re sourcing your products from), doesn’t mean they don’t have what it takes to be big.

It could very well be that the product has yet to be discovered by other ecommerce entrepreneurs.

It’s worth pointing out, that you shouldn’t confuse a “fad” with a genuine “trend.” 

Fads are based purely on gimmicks, which present great marketing opportunities, but only for a fleeting time.

A trend, however, fulfills a real need in a new way and holds for much longer than a fad.

Follow a passion

Think about the things that your target audience are passionate about, then create or sell products off of that.

When consumers are passionate about a particular trade or hobby, they’re usually more inclined to invest money to get the exact product they want. 

An example of this would be the action camera, GoPro, founded by Nick Woodman, who is a surfer, skier, and motorsports enthusiast.

According to the GoPro site, “GoPro frees people to celebrate the moment, inspiring others to do the same. From cameras to apps and accessories, everything we do is geared to help you capture life as you live it, share the experience and pass on the stoke. We believe that sharing our experiences makes them more meaningful and way more fun.”

Because the GoPro team invested in creating a product based on the things that their target audience are passionate about, they’re reaping loads of online sales.

Do keyword research

As an ecommerce startup, target a niche that is not overpopulated.

Check how hard it is to rank in your chosen niche to avoid an oversaturated market by doing keyword research.

Searching for keyword opportunities means strategically looking for a product based on the search queries people are using, the number of searches per month, and overall competition for those searches. 

If there’s a lot of search volume for your keywords, there’ll be high competition as well, which means you have no chances of ranking as a new brand. 

A keyword research tool, such as Ubersuggest that rates the competitiveness of keywords comes handy.The suggested SEO competitiveness rating for startup businesses is around 30. 

Entering the keyword “baking” on Ubersuggest will give you this page: 

Since the difficulty is more than 30, explore the “Keyword Ideas” tab to learn about other keyword opportunities and sub-niches.

These keywords don’t have to relate to your products exclusively. They could also represent the problems your target audience is trying to find solutions to.

You must choose various keywords when researching so you’ll have a better chance of ranking and drawing in a broader audience.

Test Your Niche

After you’ve evaluated your niche and have a better understanding of all the factors surrounding your choice, validate your idea.

To validate, create an actual online store setting and attempt to sell your product to your target audience. Use a landing page or mockup store and direct traffic at it.

As you test your niche, stay true to it, and grow by further establishing yourself as the expert.

Add in a blogging page to become an authority blogger or social media page to prove your expertise further.

If you can’t make enough sales during the validation step, it’s a sign that entering that niche is difficult.

What’s Next?

Narrow down your search using the ideas above for you to decide on what product to sell for your startup ecommerce store.

This will be the starting point of your growth towards success in ecommerce.

Do you have more tips you can share? We’d love to hear it in the comments!

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