Check out Snapchat because it now has a new set of filters for whatever a user has snapped.
The image-recognition filters were gradually introduced last week, according to a spokesperson for Snapchat.
The spokesperson told Mashable that the new filters recognize what a user has snapped and provides a border design or sticker that’s relevant to the object.
Major Redesigned Planned
The new filters come just after the company announced early this month a major redesign of the app.
While reporting its third-quarter earnings, Snap chief executive Evan Spiegel said in a statement Tuesday: “One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”
“As a result, we are currently redesigning our application to make it easier to use.”
The announcement, however, was made alongside a dismal company report on third-quarter revenues and daily active user growth.
The company’s third-quarter revenues of $207.9 million were below the $236 million that analysts expected the company to earn while the number of daily users went up from 173 million in the second quarter to just 178 million in the third quarter.
Automatically Appear in User’s Carousel of Filters
On the new image-recognition filters, the Snap spokesperson said the filters would automatically appear in the user’s carousel of filters after they take a photo snap of a thing that is within a particular set of categories.
The items include those found at concerts and beaches as well as snapped photos of pets, and food, the spokesperson added.
Filters are not only popular to ordinary users of the app but also to business people.
With the use of “audience filters,” advertisers can target a specific group of consumers “based on their age, gender, interests and even the time of day.”
Snapchat introduced image-recognition filters in its app last week, perhaps to sustain the interest of its current users and attract new ones.
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