Twitter is reportedly working on a feature similar to what’s seen on Snapchat that would let users easily share photos and videos on the micro-blogging site.
A Bloomberg report, citing sources familiar with the initiative, said Twitter “has a working demo of the camera-centered product.” The design has not been finalized though, Bloomberg added.
Twitter declined to comment when asked about the new feature that’s being worked on.
Elimination of Two-Step Process
At present, Twitter users have to go through a two-step process to share a photo or video.
After opening the app to write a tweet, users have to lick the compose button at the upper right corner, and then the camera button below the body of their post.
Those steps would be eliminated in the new feature. Twitter users would have direct access to the camera then point, shoot and share.
Twitter Wants to Increase User Engagement
Once the new feature is launched, reports said Twitter hopes to attract more users or increase engagement on the site.
Back in October, Twitter overstated its user base for three years by mistakenly including users of third-party apps in its total monthly actives.
Twitter revised its numbers for three quarters in 2017 as part of its third-quarter earnings report last year.
Twitter is not the only site to mimic Snapchat. There’s Facebook, of course, which had long copied Snapchat’s features.
Bloomberg said Twitter’s new camera feature shows that company CEO Jack Dorsey “is taking cues” from Snapchat.
After increasing the character-count of tweets from 140 to 280 last year, Twitter is reportedly working on a Snapchat-like feature to increase the site’s user base and engagement further.
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